According to the report, officials in America's largest cheese-producing state have taken to mixing cheese brine -- typically of the provolone or mozzarella variety -- with traditional rock salt to create a cheaper, more durable road de-icer.
One of the early adopters of the cheese-salt mix, Minnesota-bordering Polk County, has saved $40,000 since it started using it back in 2009, the Times reports. Milwaukee is testing out a pilot program this year.
One concern is that coating roadways with cheese could make Wisconsin smell more like, well, cheese. But really, would anyone in the Land of Cheese mind? And as anybody who has driven recently in St. Paul can tell you, an ambient aroma of mozzarella would be a small price to pay for drivable roads.
"We're just trying to make every possible use of cheese," Milwaukee alderman Tony Zielinski told the Times. "If this takes off, if this proves to be a success here, I'm sure that it will be used in cities all over the country."
An added bonus: If you're in Wisconsin and can't make it to the grocery store before the Packers game, just dredge up some crackers and head to your nearest icy roadway for an easy salty snack.
Source: http://blogs.citypages.com
Sunday, December 29, 2013
Tuesday, December 17, 2013
5 Things to Know Today
Here are some interesting and important things to know for the coming week.
From a record-breaking lotto jackpot to how to avoid the flu this season, here are five things you need to know for the coming week:
1. Feeling lucky? Go buy a lotto ticket today—or five. The Mega Millions jackpot jumped to $550 million (the fourth biggest prize ever) on Saturday after no winning ticket was sold. The next drawing is on Tuesday.
2. Even though flu season is well underway, it’s not too late to get a flu shot, NBC News reports. Taking a few minutes to stop by the pharmacy or doctor's office for a shot or nose spray could keep you out of the hospital or even save your life. The vaccine prevented 6.6 million cases of flu and 80,000 hospitalizations last year, according to the CDC.
3. The Chronicle of Higher Education has released its annual study on compensation for presidents at private colleges. The study, which uses data from federal tax documents, ranks compensation for the 2011 fiscal year (the most recent time period the data was available). So who are among the highest paid university presidents? The University of Chicago's Robert J. Zimmer and Northeastern University's Joseph E. Aoun, who made about $3.6 million and $3.1 million, respectively.
4. Mailing your Christmas gifts this week? This article gives great tips on how to save on shipping. Refer to this handy shipping cost comparison chart for more info.
5. Americans are spending more on mental health. But it's not enough, says a new report timed to the one-year anniversary of the school shootings in Newtown, Conn. The White House promised another $100 million to help communities provide services.
Source: http://hopkins.patch.com
From a record-breaking lotto jackpot to how to avoid the flu this season, here are five things you need to know for the coming week:
1. Feeling lucky? Go buy a lotto ticket today—or five. The Mega Millions jackpot jumped to $550 million (the fourth biggest prize ever) on Saturday after no winning ticket was sold. The next drawing is on Tuesday.
2. Even though flu season is well underway, it’s not too late to get a flu shot, NBC News reports. Taking a few minutes to stop by the pharmacy or doctor's office for a shot or nose spray could keep you out of the hospital or even save your life. The vaccine prevented 6.6 million cases of flu and 80,000 hospitalizations last year, according to the CDC.
3. The Chronicle of Higher Education has released its annual study on compensation for presidents at private colleges. The study, which uses data from federal tax documents, ranks compensation for the 2011 fiscal year (the most recent time period the data was available). So who are among the highest paid university presidents? The University of Chicago's Robert J. Zimmer and Northeastern University's Joseph E. Aoun, who made about $3.6 million and $3.1 million, respectively.
4. Mailing your Christmas gifts this week? This article gives great tips on how to save on shipping. Refer to this handy shipping cost comparison chart for more info.
5. Americans are spending more on mental health. But it's not enough, says a new report timed to the one-year anniversary of the school shootings in Newtown, Conn. The White House promised another $100 million to help communities provide services.
Source: http://hopkins.patch.com
Saturday, December 14, 2013
Pope Attacks Mega-salaries and Wealth Gap in Peace Message
Pope Francis said in the first peace message of his pontificate that huge salaries and bonuses are symptoms of an economy based on greed and inequality and called again for nations to narrow the wealth gap.
In his message for the Roman Catholic Church's World Day of Peace, marked around the world on January 1, he also called for sharing of wealth and for nations to shrink the gap between rich and poor, more of whom are getting only "crumbs".
"The grave financial and economic crises of the present time ... have pushed man to seek satisfaction, happiness and security in consumption and earnings out of all proportion to the principles of a sound economy," he said.
"The succession of economic crises should lead to a timely rethinking of our models of economic development and to a change in lifestyles," he said.
Francis, who was named Time magazine's Person of the Year on Wednesday, has urged his own Church to be more fair, frugal and less pompous and to be closer to the poor and suffering.
His message will be sent to national leaders, international organizations such as the United Nations, and NGO's.
Titled "Fraternity, the Foundation and Pathway to Peace", the message also attacked injustice, human trafficking, organized crime and the weapons trade as obstacles to peace.
Anger at multi-million payouts for executives has swept across the globe as the economic crisis has deepened and the gap between the super-rich and the poor has widened.
But last month, Swiss voters rejected a proposal to cap the salaries of top executives at 12 times that of a company's lowest wage, heeding warnings from industry leaders that the measure could harm the country's economy.
CRUMBS
Francis said many places in the world were seeing a "serious rise" in inequality between people living side by side.
He attacked the "widening gap between those who have more and those who must be content with the crumbs", calling on governments to implement "effective policies" to guarantee people's fundamental rights, including access to capital, services, educational resources, healthcare and technology.
The new pope's style is characterized by frugality. He shunned the spacious papal apartment in the Vatican's Apostolic Palace to live in a small suite in a Vatican guest house, and he prefers a Ford Focus to the traditional pope's Mercedes.
A champion of the downtrodden, he visited the island of Lampedusa in southern Italy in July to pay tribute to hundreds of migrants who had died crossing the sea from North Africa.
Last month, in a document seen as a manifesto of his papacy, he attacked unfettered capitalism as "a new tyranny".
Since his election in March as the first non-European pope in 1,300 years, the Argentinian has several times condemned the "idolatry of money" and said it was a depressing sign of the times that a homeless person dying of exposure on the street was no longer news but a slight fall in the stock market is.
Source: http://www.reuters.com
Friday, December 13, 2013
The case for a six-hour workday
Today, workers are putting in increasingly more hours—so much so that the 40-hour week has become a relic of the past. But pushing employees to clock up those extra hours is bad for their well-being and detrimental to your company.
When you sleep is more important than the number of hours you sleep, a recent study found. What’s more, getting too little sleep might not be ideal, but waking up while it’s still dark is worse. (As we’ve pointed out before, turning up to the office feeling sleepy is like showing up to work drunk.)
In a recent article for the New Yorker, neuroscientist Kenneth Wright said that “cognition is best several hours prior to habitual sleep time, and worst near habitual wake time”—which suggests that you do your best work later in the day, not first thing in the morning. Your consciousness kicks in almost immediately after waking up, but it can take up to four hours for your mind to crank itself up to full awareness and alertness—and in that time, you won’t make good decisions.
So how do employers accommodate this?
A shorter workday works particularly well for knowledge workers—people in creative or professional jobs—who can work productively for about six hours a day, compared to the eight hours manual laborers can churn out, according to Salon. Unlike machines, humans operate on a cyclical basis, which means our energy and motivation fluctuate in peaks and troughs. Cognitive workers tend to be more focused in the late morning, getting another energy boost in the late afternoon when lung efficiency peaks.
It’s been about a century since the economist John Maynard Keynes first touted the six-hour workday, predicting that by 2030 only extreme workaholics would work more than 15 hours a week. It was around the same time that Ford cemented the 40-hour workweek as a labor norm, but in 1930, Kellogg’s introduced the six-hour workday, which proved to be immensely popular with staff members and lasted until 1985.
Another benefit of the shorter workday, Kellogg’s discovered, was that employees were happy to work less when they were paid 12.5% more per hour, meaning the company was able to offer more jobs. Maybe the six-hour workday could be a solution to the US’s current minimum wage debate.
Source: http://qz.com
When you sleep is more important than the number of hours you sleep, a recent study found. What’s more, getting too little sleep might not be ideal, but waking up while it’s still dark is worse. (As we’ve pointed out before, turning up to the office feeling sleepy is like showing up to work drunk.)
In a recent article for the New Yorker, neuroscientist Kenneth Wright said that “cognition is best several hours prior to habitual sleep time, and worst near habitual wake time”—which suggests that you do your best work later in the day, not first thing in the morning. Your consciousness kicks in almost immediately after waking up, but it can take up to four hours for your mind to crank itself up to full awareness and alertness—and in that time, you won’t make good decisions.
So how do employers accommodate this?
A shorter workday works particularly well for knowledge workers—people in creative or professional jobs—who can work productively for about six hours a day, compared to the eight hours manual laborers can churn out, according to Salon. Unlike machines, humans operate on a cyclical basis, which means our energy and motivation fluctuate in peaks and troughs. Cognitive workers tend to be more focused in the late morning, getting another energy boost in the late afternoon when lung efficiency peaks.
It’s been about a century since the economist John Maynard Keynes first touted the six-hour workday, predicting that by 2030 only extreme workaholics would work more than 15 hours a week. It was around the same time that Ford cemented the 40-hour workweek as a labor norm, but in 1930, Kellogg’s introduced the six-hour workday, which proved to be immensely popular with staff members and lasted until 1985.
Another benefit of the shorter workday, Kellogg’s discovered, was that employees were happy to work less when they were paid 12.5% more per hour, meaning the company was able to offer more jobs. Maybe the six-hour workday could be a solution to the US’s current minimum wage debate.
Source: http://qz.com
Tuesday, December 10, 2013
Justin Bieber brings cheer and hope to typhoon Haiyan survivors
One month after typhoon Haiyan ravaged the city of Tacloban Philippines, the residents experienced another unexpected visitor. This time, the guest was a pleasant and most welcomed one as it was none other than international singing sensation, Justin Bieber.
According to UNICEF (United Nations Children’s Fund), Justin himself volunteered to visit Tacloban City today, December 10, to personally sympathize with and raise funds for the typhoon survivors. During his two-hour stay, he was able to visit City Central School and San Jose Elementary school to serenade and play basketball with the residents.
Also in a series of posts on his Instagram account, Justin shared that this trip was his “most touching” one and has “changed his life.”
The locals, as well as the whole country, appreciated the miles that Justin flew just to give cheer and hope to the Filipinos. #MaramingSalamatBieber and Justin Bieber in Tacloban trended on Twitter as netizens acknowledged his altruistic act.
Source: http://www.gmanetwork.com
According to UNICEF (United Nations Children’s Fund), Justin himself volunteered to visit Tacloban City today, December 10, to personally sympathize with and raise funds for the typhoon survivors. During his two-hour stay, he was able to visit City Central School and San Jose Elementary school to serenade and play basketball with the residents.
Also in a series of posts on his Instagram account, Justin shared that this trip was his “most touching” one and has “changed his life.”
The locals, as well as the whole country, appreciated the miles that Justin flew just to give cheer and hope to the Filipinos. #MaramingSalamatBieber and Justin Bieber in Tacloban trended on Twitter as netizens acknowledged his altruistic act.
Source: http://www.gmanetwork.com
Thursday, December 5, 2013
Promote Your Product 24/7
Warning: Take #1, not very polished!
A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind.
0:52s Promotional products that are useful so that your clients hold on to them forever
1:14s Brand your products, but don’t overdo it and make them look great!
1:27s Be consistent with your branding
2: 21s Some great examples and case studies with everyone showing off products! Marketing that keeps on giving.
Source: http://basicbananas.com
A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind.
0:52s Promotional products that are useful so that your clients hold on to them forever
1:14s Brand your products, but don’t overdo it and make them look great!
1:27s Be consistent with your branding
2: 21s Some great examples and case studies with everyone showing off products! Marketing that keeps on giving.
Source: http://basicbananas.com
Wednesday, December 4, 2013
Outdoor Ice Rinks Open Dec. 21 in Minnetonka and Hopkins
Outdoor skating rinks in Minnetonka and Hopkins open Saturday, Dec. 21
Weather permitting, rinks will remain open until Monday, Feb. 17.
Call the weather hotline number at 952-939-8355 for conditions, closings and updates.
Locations
Skating rinks with warming houses are located at eight Minnetonka locations and six Hopkins park locations.
Warming houses and rinks are located in Minnetonka at Boulder Creek, Covington, Gro Tonka, McKenzie, Meadow and Spring Hill parks and at Gatewood and Glen Lake schools.
Hopkins warming houses and rinks are located at Burnes, Central, Harley Hopkins, Interlachen, Oakes and Valley parks. Visit the Parks page for street addresses.
In Minnetonka:
• Rinks are open from 12-5 p.m. on Christmas Eve and all sites are closed Christmas Day.
In Hopkins:
• Due to adult broomball, only the general skating rink is available for public use at Valley Park on Sundays and Thursdays, from 6–9 p.m.
• Only the general skating rink is available for public use at Central Park on Fridays and Sundays at variable times. Schedule will be posted at Central.
Reservations
The Hopkins and Minnetonka Youth Hockey associations and adult broomball leagues have reserved various hockey rinks for organized practices Monday through Thursday after 6 p.m. A schedule is posted at each rink.
Source: http://hopkins.patch.com
Weather permitting, rinks will remain open until Monday, Feb. 17.
Call the weather hotline number at 952-939-8355 for conditions, closings and updates.
Locations
Skating rinks with warming houses are located at eight Minnetonka locations and six Hopkins park locations.
Warming houses and rinks are located in Minnetonka at Boulder Creek, Covington, Gro Tonka, McKenzie, Meadow and Spring Hill parks and at Gatewood and Glen Lake schools.
Hopkins warming houses and rinks are located at Burnes, Central, Harley Hopkins, Interlachen, Oakes and Valley parks. Visit the Parks page for street addresses.
In Minnetonka:
• Rinks are open from 12-5 p.m. on Christmas Eve and all sites are closed Christmas Day.
In Hopkins:
• Due to adult broomball, only the general skating rink is available for public use at Valley Park on Sundays and Thursdays, from 6–9 p.m.
• Only the general skating rink is available for public use at Central Park on Fridays and Sundays at variable times. Schedule will be posted at Central.
Reservations
The Hopkins and Minnetonka Youth Hockey associations and adult broomball leagues have reserved various hockey rinks for organized practices Monday through Thursday after 6 p.m. A schedule is posted at each rink.
Source: http://hopkins.patch.com
Monday, December 2, 2013
Hopkins rated as one of America's friendliest towns
The Minnesota Nicest place is Hopkins, according to Forbes. The suburb made Forbes' list of "America's Friendliest Towns."
Forbes cites the town's relatively low crime rate, which is reflected by the relative dearth of Hopkins-related crime stories in City Pages archives.
First, here's the methodology Forbes used in putting together its rankings:
We teamed up with Nextdoor.com, a San Francisco, Calif.-based social network for neighborhoods, to assess 500 small metro areas with populations between 5,500 and 150,000. Using data from the U.S. Census, the Federal Bureau of Investigation, the Chronicle of Philanthropy, and City-Data.com, we ranked the towns based on four data points: percentage of owner-occupied homes (studies have shown a direct correlation between homeownership and neighborhood stability); the crime rate; charitable giving; and the percentage of college graduates (research has found that college-educated folks typically display more civic engagement, with higher rates of voting and volunteering). Nextdoor then conducted qualitative surveys among its membership in the towns that rated the highest to help finalize the ranking of the top 15.
And here's what Forbes had to say about 13th-ranked Hopkins, population 17,837:
Situated west of the Twin Cities, this historic small surburban city hosts an array of festivals and throughout the year including Hopkins Mainstreet Days and the annual Raspberry Festival, which offers sporting events, live music and a parade. Despite a low rate of homeownership, Hopkins has a low crime rate compared to the rest of the country.
Source: http://citypages.com
Forbes cites the town's relatively low crime rate, which is reflected by the relative dearth of Hopkins-related crime stories in City Pages archives.
First, here's the methodology Forbes used in putting together its rankings:
We teamed up with Nextdoor.com, a San Francisco, Calif.-based social network for neighborhoods, to assess 500 small metro areas with populations between 5,500 and 150,000. Using data from the U.S. Census, the Federal Bureau of Investigation, the Chronicle of Philanthropy, and City-Data.com, we ranked the towns based on four data points: percentage of owner-occupied homes (studies have shown a direct correlation between homeownership and neighborhood stability); the crime rate; charitable giving; and the percentage of college graduates (research has found that college-educated folks typically display more civic engagement, with higher rates of voting and volunteering). Nextdoor then conducted qualitative surveys among its membership in the towns that rated the highest to help finalize the ranking of the top 15.
And here's what Forbes had to say about 13th-ranked Hopkins, population 17,837:
Situated west of the Twin Cities, this historic small surburban city hosts an array of festivals and throughout the year including Hopkins Mainstreet Days and the annual Raspberry Festival, which offers sporting events, live music and a parade. Despite a low rate of homeownership, Hopkins has a low crime rate compared to the rest of the country.
Source: http://citypages.com
Wednesday, November 27, 2013
White House website about Minnesota turkeys works smoothly, sparks misguided concern
Visitors to the site are asked to choose between Caramel or Popcorn -- two Minnesota-raised turkeys who are the finalists to become this year's winner. On the site, you can "learn about each bird, listen to their gobble and then make your selection."
"The choice is yours," the website says.
Since presidents are known to pardon just one turkey, some political observers inferred the second-place finisher would be put to death.
For instance, check out this exchange between Huffington Post editor Amanda Terkel and Vaughn Sterling, senior producer of Wolf Blitzer's CNN show:
Sounds eerily similar to those Obamacare death panels some folks have gotten some worked up about, doesn't it? But fear not -- as the White House website makes clear, both turkeys will ultimately be pardoned.
Of course, Caramel and Popcorn's brother wasn't so lucky. He was condemned to death by Governor Mark Dayton during a ceremony at the Capitol earlier this week and will be dinner for needy folks in St. Paul tomorrow night.
The winner of this year's National Thanksgiving Turkey will be announced sometime today, so get on there and make your choice before the voting closes or the website crashes, whichever comes first!
Source: http://citypages.com
Tuesday, November 26, 2013
Mobile Friendly Website for Smartphones
Rise of the smart phones: Smartphones have become affordable over the past few years. Almost everyone is looking to buy one. These devices are excellent for hand held browsing. Since the sale of smart phones is increasing, it only makes sense for companies to have a site that can be easily browsed through on these devices.
Popularity of mobile internet: According to studies, about 40% of the people who have a mobile phone use it for going online, and half of them will go online at least once every day. This presents a huge opportunity for a business.
Inexpensive option: Because mobile screens are a lot different from computer screens, the site design has to change accordingly. It is a relatively cheap process and not very time consuming either.
Use of GPS: GPS is a very useful technology. It is used by many mobile users to find out necessary things or directions. They also use it to find nearby services or businesses. If there is no mobile site available for your business then you are potentially losing a customer right in your own area.
Don’t get beaten by competition: People love to browse while traveling. However, when they find that sites that they normally used at their PCs are not mobile compatible, they might end up switching to a site which provides similar services and is mobile compatible as well.
SEO: Having a mobile friendly website also helps in SEO as it helps improve rankings on mobile friendly search engines such as Google or Yahoo.
Compatible with all platforms, unlike mobile apps: The alternative to mobile friendly site is producing apps that perform similar functions. Now this can be a very tedious task. Making an app is also quite expensive and apart from that, you would have to make different apps for different platforms. Once you make these apps, they have to fight hundreds of thousands of other apps to get into the spotlight.
2D Bar codes: One great bonus that comes along with mobile friendly websites is the 2D bar code. These appear like regular bar codes, but are capable of so much more. They can be used for discounts. A customer takes a picture of the code with their cell phone and instantly has access to not only the details, but also reviews of the product before they buy it.
Better user experience: Earlier, it might not have been possible to make a mobile site and give the user a good enough experience because of the low bandwidth and server speeds. However, in recent times, this has changed and you can be assured that using a good mobile site will be an enriching experience for a user.
Within a span of three years, the number of people accessing the internet via mobile will be more than those accessing it via a PC. This, more than anything else, should be a clear indication for you to start working on the mobile version of your site. Apart from that, the biggest draw on the internet today are social networking websites. Many people access these websites through there mobile devices. If they come across a link to your site, they would want to view it on their mobile screens.
Source: http://www.imarketingfactory.com
Monday, November 25, 2013
You'll Be Thankful For These Babies Dressed to Impress for Thanksgiving
Are you a parent who encourages dressing up for every holiday, not just Halloween? Have you adorned your baby in the perfect little pilgrim, festive Native American or tiny, stuffed turkey costume for Thanksgiving? If so, you’ll fit right in with this crowd. Check out to see our viewers’ babies dressed up in their best Thanksgiving duds.
May you have a happy turkey day! :)
Source: http://gma.yahoo.com
Friday, November 22, 2013
Sales rates are plummeting again for small business
Small business growth is at its lowest since the recession, according to the financial information company Sageworks. An analysis of private companies with less than $5 million in annual sales reveals that these companies are seeing average sales growth of just 0.3 percent in 2013.
Among four sectors—construction, manufacturing, wholesale trade, and retail trade—private small construction companies are faring best, with year-to-date growth of 1.6 percent. Private small manufacturing firms saw negative growth (-2.9 percent) as did private wholesale trade (-4.7 percent) and private retail trade (-1.9 percent).
To be sure, 2013 rates are far healthier than they were at the recession’s depth in 2009 when small companies’ sales growth plummeted to between -6 and -14 percent. But in 2011 and 2012, businesses seemed to be recovering as the growth rates for all industries was better than 7 percent, and for those four sectors rates ranged from 5.9 percent to 12.8 percent. Sageworks Chairman Brian Hamilton calls the 2013 numbers “especially disturbing” and says “we’re rapidly approaching the tail end of the average expansionary period in the United States.”
Despite the sales slowdown, Sageworks reports that net profit margins are healthy at 10.3 percent (gross profit margins are 64.8 percent), but warns that these margins will be difficult to sustain if sales growth doesn’t increase. The data also bodes poorly for small business hiring, considering that most businesses were reluctant to hire even when their sales rates climbed up to 7 percent.
“If these companies weren’t consistently hiring new employees and taking on overhead when they were seeing double digit sales growth, what’s going to happen now that their rate of sales has cooled off?” Hamilton asks.
Sageworks aggregates data from financial statements from accounting firms, banks, and credit unions.
Source: http://smallbusiness.yahoo.com
Wednesday, November 20, 2013
Exhibit at Hopkins Center for the Arts
About exhibitions at the center
Exhibitions are free and open to the public whenever the building is open.Hours
- Monday - Friday, 8:00 am - 8:00 pm
- Saturday, 10:00 am - 8:00 pm
- Sunday, 12:00 - 5:00 pm
Source: http://www.hopkinsartscenter.com
Tuesday, November 19, 2013
Mobile Marketing for Small Business

Take a look at our top mobile advertising tips for small businesses, and start changing the way you
reach out to customers:
Appreciate the Advantages of Mobile Marketing
Just as mailouts, and then email lists were standard practice for growing businesses, SMS lists are now de rigeur. Call it a 'text club' to emphasize exclusivity, and ask customers to opt-in to receive discounts, promotions and other special offers. More than 95% of all text messages are opened and read – compared with less than 20% for most emails. Use QR codes or NFC tags to encourage sign-ups, and to demonstrate your tech-savvy approach to the modern business world.
Be Mobile Optimized
You might have an awesome website, but if it doesn't work on smartphones, you're going to miss out on a lot of traffic. If your site isn't readable and easily-navigable on a mobile device, consumers will plump for the nearest rival with a mobile app. If you use WordPress, you're in luck – the platform offers mobile optimization tools. Acquaint yourself with these tools. If you cannot easily change your settings, change your website. Avoid Flash – they look snazzy on a desktop, but usually won't work on smartphones. The same goes for drop down menus, which are tricky to work on small screens. Use a larger font size (14 is about right) and make sure the pertinent information like your address and click-to-call phone number is placed at the top of the page.
Make Sure You Can Be Found
On your app or website, include a thumbnail of your location at GoogleMaps to help consumers find your store. Even more important is your search visibility. Optimize your website with keyword-rich content, and build other websites with links to your main domain. Provide industry-related content that work as indirect mobile marketing solutions.
Budget Mobile Marketing Campaigns Separately
The features of mobile marketing strategies are different to web search marketing. Instead of competing for real estate in the morass of information online, you should look to build opt-in SMS contact lists so you can target existing business. Allocate a separate budget for mobile advertising and mobile marketing. If you're a small business, text messaging services are a lot cheaper and more effective than SEO campaigns.
For inquires visit: http://howivyworks.com
Source: http://eztexting.com
Monday, November 18, 2013
2013-2014 Open Houses!
At our Open Houses, you can tour the school, meet teachers and students, get answers to questions, and see for yourself why hundreds of families from the Twin Cities area have made Bethany Academy their school home! Open Houses are scheduled for Wednesday, November 20, 9 am-1 pm, and Thursday, January 23, 7-9 pm.
Almost any day can be an Open House Day at Bethany Academy! Prospective students and their families are encouraged to visit, as this is the very best way to find out why so many students have decided to "Make this place their home." Monday -Friday school-day visits can be scheduled. Please contact us to tour the school or set up a shadow day. It is a great opportunity to meet students and teachers, and get answers to your questions.
Contact Kelli for more details: admissions@bethanyacademy.org
Source: http://www.bethanyacademy.org
Friday, November 15, 2013
Should Your Business Open On Thanksgiving And Christmas?
Black Friday is right around the corner, and this year it’s Macy’s that is raising the stakes by breaking
Making the right call on how to connect with holiday shoppers is more important than ever. With Thanksgiving on Nov. 28 and Hanukkah starting the same day, the traditional holiday shopping season is truncated this year.
The good news for small businesses is that 35% of consumers say they plan to shop at local businesses this year, up from 27% in 2012, according to the Deluxe Annual Holiday Shopping Survey. Unique merchandise, personalized service and good prices are top draws for shopping small.
Meet Consumers Where They Shop
Although the appeal of Black Friday shopping has hit a five-year high, 30% of consumers plan to do most of their Black Friday shopping online, according to Accenture. Beyond Black Friday, 78% of consumers plan to shop for gifts online this holiday season.
In fact, 36% of consumers are looking to use technology-based services like online purchases with in-store pick-ups–a great way for local and small businesses to offer shoppers both the convenience of online shopping and zero shipping costs.
Target Youth
Online shopping is also a smart way to appeal to “millennials,” who represent $1.3 trillion in consumer spending. Millennials are also more likely than other generations to shop with mobile devices, said 30% of business owners in a survey from Manta.
It’s these 18- to 34-year-olds who are most likely to do the majority of their holiday shopping during the Thanksgiving weekend, reports Deluxe. Many small businesses are updating social media and mobile strategies to strengthen their appeal to this group.
Don’t Wait for Thanksgiving
Companies focusing on Black Friday may actually be missing the larger trend: The shopping season has already started. Nearly three-quarters of consumers have already started their holiday shopping or plan to finish it by the end of November.
Although Black Friday and Cyber Monday are still the most symbolic shopping days of the holiday season, only 15% of consumers actually plan to do the bulk of their holiday shopping on these days, reports Deluxe.
Set Sights on Saturday
In fact, the best day for small businesses to connect with shoppers may be during Small Business Saturday, says the U.S. Small Business Administration (SBA). Consumers spent $5.5 billion at independent retailers on this day last year. And 36% of independent retailers call it the most important shopping day of the holiday season, compared to 24% who say it’s Black Friday.
Small Business Saturday (Nov. 30 this year) lets independent retailers leverage one of their biggest advantages–knowing their customers and communities. It can also provide an alternative shopping experience to the mad crush of Black Friday shopping, especially when small businesses band together to create a local event. In fact, the best news about the ever-extending Christmas Creep may be that the number of ways for small businesses to connect with holiday shoppers keeps growing right along with it.
155 years of tradition to open its doors Thanksgiving night. Should small businesses do the same?
Source: http://www.forbes.com
Making the right call on how to connect with holiday shoppers is more important than ever. With Thanksgiving on Nov. 28 and Hanukkah starting the same day, the traditional holiday shopping season is truncated this year.
The good news for small businesses is that 35% of consumers say they plan to shop at local businesses this year, up from 27% in 2012, according to the Deluxe Annual Holiday Shopping Survey. Unique merchandise, personalized service and good prices are top draws for shopping small.
Meet Consumers Where They Shop
Although the appeal of Black Friday shopping has hit a five-year high, 30% of consumers plan to do most of their Black Friday shopping online, according to Accenture. Beyond Black Friday, 78% of consumers plan to shop for gifts online this holiday season.
In fact, 36% of consumers are looking to use technology-based services like online purchases with in-store pick-ups–a great way for local and small businesses to offer shoppers both the convenience of online shopping and zero shipping costs.
Target Youth
Online shopping is also a smart way to appeal to “millennials,” who represent $1.3 trillion in consumer spending. Millennials are also more likely than other generations to shop with mobile devices, said 30% of business owners in a survey from Manta.
It’s these 18- to 34-year-olds who are most likely to do the majority of their holiday shopping during the Thanksgiving weekend, reports Deluxe. Many small businesses are updating social media and mobile strategies to strengthen their appeal to this group.
Don’t Wait for Thanksgiving
Companies focusing on Black Friday may actually be missing the larger trend: The shopping season has already started. Nearly three-quarters of consumers have already started their holiday shopping or plan to finish it by the end of November.
Although Black Friday and Cyber Monday are still the most symbolic shopping days of the holiday season, only 15% of consumers actually plan to do the bulk of their holiday shopping on these days, reports Deluxe.
Set Sights on Saturday
In fact, the best day for small businesses to connect with shoppers may be during Small Business Saturday, says the U.S. Small Business Administration (SBA). Consumers spent $5.5 billion at independent retailers on this day last year. And 36% of independent retailers call it the most important shopping day of the holiday season, compared to 24% who say it’s Black Friday.
Small Business Saturday (Nov. 30 this year) lets independent retailers leverage one of their biggest advantages–knowing their customers and communities. It can also provide an alternative shopping experience to the mad crush of Black Friday shopping, especially when small businesses band together to create a local event. In fact, the best news about the ever-extending Christmas Creep may be that the number of ways for small businesses to connect with holiday shoppers keeps growing right along with it.
155 years of tradition to open its doors Thanksgiving night. Should small businesses do the same?
Source: http://www.forbes.com
Thursday, November 14, 2013
Discount Cards are not Health Insurance
The Better Business Bureau is joining with state insurance commissioners
to caution small businesses about "discount cards" that are marketed as
if they are health insurance plans. The advertisements for discount
plans appear everywhere – on telephone poles, in elevators, on
unsolicited faxes and in spam e-mails. They all boast low monthly rates
and provide a contact number for information. Unfortunately, if
additional details are provided, they do not always tell the full story.
Judging by complaints received by BBBs, many small business owners mistakenly believe that by signing up for a discount medical plan, they have purchased affordable health insurance for their employees. In fact, discount plans vary significantly from actual insurance and provide different benefits. For instance:
Steer clear if you are pressured to "act now" because this is a "one-time offer." Purchasing health insurance for your employees should involve time and attention to details. Also, avoid salespeople or discount card companies that insist on debit card or bank account information. Remember, before making a purchasing decision, contact your BBB and your state insurance department to find out if there have been complaints against the company.
Source: http://www.bbb.org
Judging by complaints received by BBBs, many small business owners mistakenly believe that by signing up for a discount medical plan, they have purchased affordable health insurance for their employees. In fact, discount plans vary significantly from actual insurance and provide different benefits. For instance:
- Discount plans can be sold by anyone at any cost with any benefits. They are not licensed insurance products.
- Health insurance typically covers most or the entire bill for approved services (after deductible, coinsurance and/or co-payments have been paid). By comparison, a discount plan provides only a discount off of a participating health care provider’s full fee; the patient is responsible for paying a majority of the fee at the time of the office visit.
- The protections and rights available to your employees under a health insurance plan may not be available to members of a discount plan.
- Providers in a typical discount plan’s "network" are not bound by contract to participate in the plan and may stop offering the discount at any time.
Steer clear if you are pressured to "act now" because this is a "one-time offer." Purchasing health insurance for your employees should involve time and attention to details. Also, avoid salespeople or discount card companies that insist on debit card or bank account information. Remember, before making a purchasing decision, contact your BBB and your state insurance department to find out if there have been complaints against the company.
Source: http://www.bbb.org
Tuesday, November 12, 2013
5 Lessons For Small Business Owners
You don't need me to tell you that owning a small business is hard! But
take it from me, it's incredibly rewarding! Here are some tips for
making the most of your business from David Friend, CEO of Carbonite
Online Backup.
Sunday, November 10, 2013
Don’t Buy Success At A Discount
You can be successful without doing the work, without putting in the time, without a full commitment, and without true dedication to win/win/win.
But like most things you buy cheaply, it won’t be meaningful or last.
Do the work.
Do the work.
Saturday, November 9, 2013
The Maids in Hopkins
The Maids has positioned itself as a leader and expert in home cleaning and maid services. If cleaning your home is too daunting of a task, consider the following house cleaning tips as your ticket to a cleaner, healthier home and learn how to clean your home more efficiently from those in the know.
Tips from the Experts on How to Clean Your Home
Click on the links below to reveal more house cleaning tips and information.
Are home cleaning products too costly? Consider these healthy, green alternatives for both your home and the environment and learn how to clean your home the eco-friendly way.
Be prepared for unexpected guests! Keep this checklist handy for impromptu hosting to eliminate messes and clutter quickly when time is of the essence.
Does your home make you sniffle? Use these home cleaning tips to cope with allergies and prevent sneezing and discomfort.
Keep your kids clean throughout their messy summer fun! Try these kid-friendly cleaning advice to clean up messes such as bubble gum, crayon marks, dirt and grime, and lipstick stains.
Get Fido and Fluffy ready for in-home service workers. Prep both your home cleaning team and your pets for the encounter.
Fight mold growth for a healthy home. Hang the "not welcome" sign with these cleaning tips and learn how to keep windowsills, bathrooms, kitchens, and air conditioners free of mold and mildew.
Source: http://www.maids.com/minnesota-cleaning/hopkins-cleaning-services/
Tips from the Experts on How to Clean Your Home
Click on the links below to reveal more house cleaning tips and information.
Are home cleaning products too costly? Consider these healthy, green alternatives for both your home and the environment and learn how to clean your home the eco-friendly way.
Be prepared for unexpected guests! Keep this checklist handy for impromptu hosting to eliminate messes and clutter quickly when time is of the essence.
Does your home make you sniffle? Use these home cleaning tips to cope with allergies and prevent sneezing and discomfort.
Keep your kids clean throughout their messy summer fun! Try these kid-friendly cleaning advice to clean up messes such as bubble gum, crayon marks, dirt and grime, and lipstick stains.
Get Fido and Fluffy ready for in-home service workers. Prep both your home cleaning team and your pets for the encounter.
Fight mold growth for a healthy home. Hang the "not welcome" sign with these cleaning tips and learn how to keep windowsills, bathrooms, kitchens, and air conditioners free of mold and mildew.
Source: http://www.maids.com/minnesota-cleaning/hopkins-cleaning-services/
Wednesday, November 6, 2013
Fantastic Sams Second Location in Hopkins
Consumers in Hopkins are about to get more bang for their buck with a new Fantastic Sams salon opening on November 7 at 525 Blake Road North in Hopkins right across from Knollwood Mall. The popular, full-service salon franchise known for affordable hair care for the whole family has more than 100 locations throughout the state. There is another Hopkins Fantastic Sams located at 726 Main Street.
The new Hopkins Fantastic Sams location is owned by Saeid Jaberian, who was looking to open a local business with wide appeal to area consumers. He was impressed by the brand’s consistent, growing presence in the metro and its loyal following of guests who are seeking out the full-service salon experience but at more affordable prices.
“Fantastic Sams is a brand that guests can count on to get professional hair at prices that won’t break their budget,” said Jaberian. “We look forward to giving Hopkins area residents another convenient location to stop in and get affordable hair services for the whole family.”
For a limited time, the full-service salon will offer even lower prices on its wide range of hair care services, which include haircuts, color, hair straightening and texturizing, facial waxing and more. The special introductory pricing that goes through the end of the year includes:
Adult Haircuts: $9.99
Kids Haircuts: $7.99
Facial Waxing: $6.99
Color: $22.99 for 7-foil highlights and $34.99 for all-over color (longer hair may be more)
Perms: $29.99 for partial perm
The new Hopkins Fantastic Sams will conveniently be open seven days a week: Monday-Thursday from 9 a.m. to 8 p.m.; Friday from 9 a.m. to 7 p.m.; Saturday from 9 a.m. to 6 p.m.; and Sunday from 11 a.m. to 4 p.m. No appointments are necessary so guests can stop in when it is convenient for them. The salon’s phone number is 952.229.4238.
All Fantastic Sams locations are full-service salons that provide haircuts, color, waxing and texturizing (perms) services for the whole family.
Fantastic Sams gets its stylists from the same talent pool as more expensive salons and provides ongoing training throughout its stylists’ careers so they are up-to-date on the latest trends and techniques in cuts and color.
Fantastic Sams offers perks such as a free massaging shampoo and conditioning rinse with every cut to appeal to guests on a budget who still appreciate the overall salon experience.
Source: http://hopkins.patch.com
The new Hopkins Fantastic Sams location is owned by Saeid Jaberian, who was looking to open a local business with wide appeal to area consumers. He was impressed by the brand’s consistent, growing presence in the metro and its loyal following of guests who are seeking out the full-service salon experience but at more affordable prices.
“Fantastic Sams is a brand that guests can count on to get professional hair at prices that won’t break their budget,” said Jaberian. “We look forward to giving Hopkins area residents another convenient location to stop in and get affordable hair services for the whole family.”
For a limited time, the full-service salon will offer even lower prices on its wide range of hair care services, which include haircuts, color, hair straightening and texturizing, facial waxing and more. The special introductory pricing that goes through the end of the year includes:
Adult Haircuts: $9.99
Kids Haircuts: $7.99
Facial Waxing: $6.99
Color: $22.99 for 7-foil highlights and $34.99 for all-over color (longer hair may be more)
Perms: $29.99 for partial perm
The new Hopkins Fantastic Sams will conveniently be open seven days a week: Monday-Thursday from 9 a.m. to 8 p.m.; Friday from 9 a.m. to 7 p.m.; Saturday from 9 a.m. to 6 p.m.; and Sunday from 11 a.m. to 4 p.m. No appointments are necessary so guests can stop in when it is convenient for them. The salon’s phone number is 952.229.4238.
All Fantastic Sams locations are full-service salons that provide haircuts, color, waxing and texturizing (perms) services for the whole family.
Fantastic Sams gets its stylists from the same talent pool as more expensive salons and provides ongoing training throughout its stylists’ careers so they are up-to-date on the latest trends and techniques in cuts and color.
Fantastic Sams offers perks such as a free massaging shampoo and conditioning rinse with every cut to appeal to guests on a budget who still appreciate the overall salon experience.
Source: http://hopkins.patch.com
Monday, November 4, 2013
SMART Goal Setting 101
What is a SMART Goal?
There are several ways you can define the acronym SMART. This is the definition that is most
appropriate for small business owners:
- Specific - You have clearly defined what you want to accomplish.
- Measurable - You have identified targets and milestones to track your progress.
- Attainable - Your goal is realistic and manageable.
- Relevant - You have identified a goal that fits with your business model.
- Time-Based - You have identified a specific period of time for the goal.
Five SMART Goal Setting Tips
Now that you know the basics about SMART goal setting, here are five tips that will help you maximize SMART goal setting in your business.1. Think About the Big Picture: SMART goal setting is about breaking goals down into validated segments. At the beginning of the process, before you run your goal through the SMART criteria, it can be helpful to start at the end and work backwards. When you have the big picture end goal in mind, it's often easier to stay focused through the process.
2. Get Down to the Nitty Gritty: After you have the big picture in mind, you need to take the opposite approach and focus on the details. When you begin to break your goal down into smaller actions in order to fulfill the "measurable" and "attainable" SMART criteria, include actions that are as small and as specific as possible. The smaller the steps you need to make, the easier it will be to make forward-moving progress and build momentum.
3. Use a Systemized Formula: SMART goal setting is about using a formula that, when completed successfully, will get you from point A to point B efficiently. The more structured you are in the process, the easier it will be to make progress. Use the SMART worksheets, examples and tools I included above to get started. And resist the urge to set goals in your head! Write everything down so you have a record of what you're aiming for and how you intend to achieve it.
4. Track Your Progress: When you are entrenched in your goal and so focused on the daily actions you need to take, it can be easy to forget where you are in the process. Plan regular goal check-ins to gauge your progress, review your next steps and celebrate your successes. This is not only a great way to make sure you're moving in the right direction, but it will also let you revel in your progress and stay motivated to keep moving.
5. Set an End Date: Open-ended goals are dangerous for a number of reasons, one of which is that there is no urgency or time pressure to encourage progress. No end date often means slower progress. That's why the "time-based" part of SMART goal setting is so important. Think through a timeline for your goal when you are first getting started and break it down into smaller targets so you can easily see your success at each milestone.
Source: http://about.com
Saturday, November 2, 2013
Family Gardens

The Hopkins Family Gardens feature several 20' by 20' plots that residents line up to register for every March. The most sought-after plots are those closest to the water source, Nine Mile Creek.
The Family Gardens came into existence in the late 1970s and are offered by the City of Hopkins. The City plows, tills, drags, measures and stakes the gardens, which are typically ready to plant by mid-May.
The spirit of cooperation and helping out your neighbor is prevalent throughout the Family Gardens. When their friend went on vacation, Bart and James Jordano took over the duty of watering their friend's plot, as well as their own. According to Bart, produce swapping is also common. He grows broccoli, zucchini, and cabbage, which he trades for zinnias. He also brings much of the produce home to share with neighbors.
The Family Gardens is a place for people from a wide variety of backgrounds to come together, socialize, share gardening techniques, and admire each other’s bounty.
Source: http://thinkhopkins.com
Thursday, October 31, 2013
Average Family Looks To Spend $1,000 This Holiday, Survey Says
The decorations are up at many stores, and Discover Card just released its annual holiday spending survey.
It found the average family will spend just over $1,000. That’s up 20 percent from last year, and that total includes things other than gifts, like eating out and clothes.
But Minnesota’s numbers are a little different from the rest of the country.
Laura Jansen and her kids may have been shopping at Creative Kidstuff on Wednesday, but they don’t plan to spend anywhere near the national average.
“That is a lot of money. That’s a lot more than we’ll be spending,” said Jansen, of Baldwin, Wis.
But for her grandparents, it’s another story.
“Grandma and grandpa go crazy when it’s their grandkids,” she said. “Actually it’s their great grandkids, so they spend that much money in no time, but, personally, that’s just an insane amount of money.”
But, after all, consumes like grandma and grandpa help make up the national average.
Or, there’s people like Becky Thron. She says she’ll spend pretty close to the average.
“Maybe even a little more,” she said. “We tend to go overboard.”
Dave Brennan, a marketing professor at the University of St. Thomas, just sent out his own regional survey, and he’s not surprised by the national results.
However, he doesn’t expect our regional budgets to be up anywhere near 20 percent. That’s because our economy already started to rebound last year.
“We have lower unemployment, we have good paying jobs, and things are coming back a lot faster here than they have in other places,” he said.
One of the most interesting numbers in the national survey is that people plan to spend more money on holiday entertaining than clothing.
Fifty percent of people expect to spend between $100 and $500 at restaurants this holiday.
“Maybe that’s…people are wanting to spend time together a little more, and that’s kinda nice,” said Geeta McGibbon of Prior Lake.
And that’s good news for restaurants like Crave, which is already seeing more holiday reservations at its eight locations.
“It’s a good problem to have,” said Ryan Gagnon, Crave’s general manager. “I would not mind being extra busy.”
Source: http://minnesota.cbslocal.com
It found the average family will spend just over $1,000. That’s up 20 percent from last year, and that total includes things other than gifts, like eating out and clothes.

Laura Jansen and her kids may have been shopping at Creative Kidstuff on Wednesday, but they don’t plan to spend anywhere near the national average.
“That is a lot of money. That’s a lot more than we’ll be spending,” said Jansen, of Baldwin, Wis.
But for her grandparents, it’s another story.
“Grandma and grandpa go crazy when it’s their grandkids,” she said. “Actually it’s their great grandkids, so they spend that much money in no time, but, personally, that’s just an insane amount of money.”
But, after all, consumes like grandma and grandpa help make up the national average.
Or, there’s people like Becky Thron. She says she’ll spend pretty close to the average.
“Maybe even a little more,” she said. “We tend to go overboard.”
Dave Brennan, a marketing professor at the University of St. Thomas, just sent out his own regional survey, and he’s not surprised by the national results.
However, he doesn’t expect our regional budgets to be up anywhere near 20 percent. That’s because our economy already started to rebound last year.
“We have lower unemployment, we have good paying jobs, and things are coming back a lot faster here than they have in other places,” he said.
One of the most interesting numbers in the national survey is that people plan to spend more money on holiday entertaining than clothing.
Fifty percent of people expect to spend between $100 and $500 at restaurants this holiday.
“Maybe that’s…people are wanting to spend time together a little more, and that’s kinda nice,” said Geeta McGibbon of Prior Lake.
And that’s good news for restaurants like Crave, which is already seeing more holiday reservations at its eight locations.
“It’s a good problem to have,” said Ryan Gagnon, Crave’s general manager. “I would not mind being extra busy.”
Source: http://minnesota.cbslocal.com
Tuesday, October 29, 2013
Hopkins Dose of Inspiration
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