If I had to give one simple answer to this question I would have to say communication is the biggest weakness of many, if not most businesses. It frustrates me no end because it really is such an easy issue to remedy.
A business owner can find a pile of money to set up a business, rent premises, fit it out, find staff, advertise, build a website and do everything else right to get customers knocking down the door - and then they bugger it up by failing to deliver when it comes to communication.
They take forever to respond to a customer enquiry, promise to get back to you and never do, fail to take the right instructions or orders, make you chase them day after day and week after week, or even worse, they simply ignore you.
We have all experienced this frustration time and time again and around the world, the biggest consumer complaint is always around a lack of communication.
There is little doubt that the business world, and the small business world in particular is changing dramatically. As customers we have choice when it comes to buying anything and the amount of choice is extraordinary. We don't need to accept second best anymore, not should we or will we.
This is going to be a shock for many business owners who will wake up one morning to an empty shop and a very quiet phone because they have treated their customers badly, through lousy communication (and taking them for granted). Put simply, their customers finally got sick of being ignored and treated badly so they went elsewhere.
Now is the time to really service our customers. Follow up and deliver on our promises. If there is a problem call them, don't make them chase you. Listen to what they want and most importantly make sure you give it to them.
Look at response times to emails - taking a week to get back to a customer is not OK. Using the excuse that you are busy is not what a customer wants to hear - because this is implying that your time is more valuable than their time.
From my experience most people who are poor at communicating are generally disorganised, so if this applies to you, get organised.
Generally we put a lot of time, money and effort into getting new customers but very little if anything to keeping them. Anyone who wants their business to not just survive but to actually grow stronger in the years ahead needs to sit down and have a good long look at how they communicate with their customers.
Find ways to improve response times, make follow up a must do activity within your business, listen to what your customers are saying and build a reputation for being a business that delivers what it promises and one that communicates with its customers.
To me this is a real opportunity for any business owner to not only strengthen the business they already have, but to increase word of mouth referral. Quality communication leads to loyalty. We are in a time where surely we want as many loyal customers as we can get? And best of all the cost is zero.
My view is that for a business to thrive in the coming years, they need to master the art of communication. Do this and you will have good times, ignore this and your days are numbered. This applies to every business, online and bricks and mortar, across every industry and in every country.
Source: https://www.thesbhub.com.au
Wednesday, October 22, 2014
Thursday, October 16, 2014
Where does Halloween came from?
Halloween is a holiday celebrated on the night of October 31. The word Halloween is a shortening of All Hallows' Evening also known as Hallowe'en or All Hallows' Eve.
Traditional activities include trick-or-treating, bonfires, costume parties, visiting "haunted houses" and carving jack-o-lanterns. Irish and Scottish immigrants carried versions of the tradition to North America in the nineteenth century. Other western countries embraced the holiday in the late twentieth century including Ireland, the United States, Canada, Puerto Rico and the United Kingdom as well as of Australia and New Zealand.
Halloween has its origins in the ancient Celtic festival known as Samhain (pronounced "sah-win").
The festival of Samhain is a celebration of the end of the harvest season in Gaelic culture. Samhain was a time used by the ancient pagans to take stock of supplies and prepare for winter. The ancient Gaels believed that on October 31, the boundaries between the worlds of the living and the dead overlapped and the deceased would come back to life and cause havoc such as sickness or damaged crops.
The festival would frequently involve bonfires. It is believed that the fires attracted insects to the area which attracted bats to the area. These are additional attributes of the history of Halloween.
Masks and costumes were worn in an attempt to mimic the evil spirits or appease them.
Trick-or-treating, is an activity for children on or around Halloween in which they proceed from house to house in costumes, asking for treats such as confectionery with the question, "Trick or treat?" The "trick" part of "trick or treat" is a threat to play a trick on the homeowner or his property if no treat is given. Trick-or-treating is one of the main traditions of Halloween. It has become socially expected that if one lives in a neighborhood with children one should purchase treats in preparation for trick-or-treaters.
The history of Halloween has evolved. The activity is popular in the United States, the United Kingdom, Ireland, Canada, and due to increased American cultural influence in recent years, imported through exposure to US television and other media, trick-or-treating has started to occur among children in many parts of Europe, and in the Saudi Aramco camps of Dhahran, Akaria compounds and Ras Tanura in Saudi Arabia. The most significant growth and resistance is in the United Kingdom, where the police have threatened to prosecute parents who allow their children to carry out the "trick" element. In continental Europe, where the commerce-driven importation of Halloween is seen with more skepticism, numerous destructive or illegal "tricks" and police warnings have further raised suspicion about this game and Halloween in general.
In Ohio, Iowa, and Massachusetts, the night designated for Trick-or-treating is often referred to as Beggars Night.
Part of the history of Halloween is Halloween costumes. The practice of dressing up in costumes and begging door to door for treats on holidays goes back to the Middle Ages, and includes Christmas wassailing. Trick-or-treating resembles the late medieval practice of "souling," when poor folk would go door to door on Hallowmas (November 1), receiving food in return for prayers for the dead on All Souls Day (November 2). It originated in Ireland and Britain, although similar practices for the souls of the dead were found as far south as Italy. Shakespeare mentions the practice in his comedy The Two Gentlemen of Verona (1593), when Speed accuses his master of "puling [whimpering, whining], like a beggar at Hallowmas."
Yet there is no evidence that souling was ever practiced in America, and trick-or-treating may have developed in America independent of any Irish or British antecedent. There is little primary Halloween history documentation of masking or costuming on Halloween in Ireland, the UK, or America before 1900. The earliest known reference to ritual begging on Halloween in English speaking North America occurs in 1911, when a newspaper in Kingston, Ontario, near the border of upstate New York, reported that it was normal for the smaller children to go street guising (see below) on Halloween between 6 and 7 p.m., visiting shops and neighbors to be rewarded with nuts and candies for their rhymes and songs. Another isolated reference appears, place unknown, in 1915, with a third reference in Chicago in 1920. The thousands of Halloween postcards produced between the turn of the 20th century and the 1920s commonly show children but do not depict trick-or-treating. Ruth Edna Kelley, in her 1919 history of the holiday, The Book of Hallowe'en, makes no mention of such a custom in the chapter "Hallowe'en in America." It does not seem to have become a widespread practice until the 1930s, with the earliest known uses in print of the term "trick or treat" appearing in 1934, and the first use in a national publication occurring in 1939. Thus, although a quarter million Scots-Irish immigrated to America between 1717 and 1770, the Irish Potato Famine brought almost a million immigrants in 1845-1849, and British and Irish immigration to America peaked in the 1880s, ritualized begging on Halloween was virtually unknown in America until generations later.
Trick-or-treating spread from the western United States eastward, stalled by sugar rationing that began in April 1942 during World War II and did not end until June 1947.
Early national attention to trick-or-treating was given in October 1947 issues of the children's magazines Jack and Jill and Children's Activities, and by Halloween episodes of the network radio programs The Baby Snooks Show in 1946 and The Jack Benny Show and The Adventures of Ozzie and Harriet in 1948. The custom had become firmly established in popular culture by 1952, when Walt Disney portrayed it in the cartoon Trick or Treat, Ozzie and Harriet were besieged by trick-or-treaters on an episode of their television show, and UNICEF first conducted a national campaign for children to raise funds for the charity while trick-or-treating.
Trick-or-treating on the prairie. Although some popular histories of Halloween have characterized trick-or-treating as an adult invention to re-channel Halloween activities away from vandalism, nothing in the historical record supports this theory. To the contrary, adults, as reported in newspapers from the mid-1930s to the mid-1950s, typically saw it as a form of extortion, with reactions ranging from bemused indulgence to anger. Likewise, as portrayed on radio shows, children would have to explain what trick-or-treating was to puzzled adults, and not the other way around. Sometimes even the children protested: for Halloween 1948, members of the Madison Square Boys Club in New York City carried a parade banner that read "American Boys Don't Beg."
Source: http://www.halloweenhistory.org/
Traditional activities include trick-or-treating, bonfires, costume parties, visiting "haunted houses" and carving jack-o-lanterns. Irish and Scottish immigrants carried versions of the tradition to North America in the nineteenth century. Other western countries embraced the holiday in the late twentieth century including Ireland, the United States, Canada, Puerto Rico and the United Kingdom as well as of Australia and New Zealand.
Halloween has its origins in the ancient Celtic festival known as Samhain (pronounced "sah-win").
The festival of Samhain is a celebration of the end of the harvest season in Gaelic culture. Samhain was a time used by the ancient pagans to take stock of supplies and prepare for winter. The ancient Gaels believed that on October 31, the boundaries between the worlds of the living and the dead overlapped and the deceased would come back to life and cause havoc such as sickness or damaged crops.
The festival would frequently involve bonfires. It is believed that the fires attracted insects to the area which attracted bats to the area. These are additional attributes of the history of Halloween.
Masks and costumes were worn in an attempt to mimic the evil spirits or appease them.
Trick-or-treating, is an activity for children on or around Halloween in which they proceed from house to house in costumes, asking for treats such as confectionery with the question, "Trick or treat?" The "trick" part of "trick or treat" is a threat to play a trick on the homeowner or his property if no treat is given. Trick-or-treating is one of the main traditions of Halloween. It has become socially expected that if one lives in a neighborhood with children one should purchase treats in preparation for trick-or-treaters.
The history of Halloween has evolved. The activity is popular in the United States, the United Kingdom, Ireland, Canada, and due to increased American cultural influence in recent years, imported through exposure to US television and other media, trick-or-treating has started to occur among children in many parts of Europe, and in the Saudi Aramco camps of Dhahran, Akaria compounds and Ras Tanura in Saudi Arabia. The most significant growth and resistance is in the United Kingdom, where the police have threatened to prosecute parents who allow their children to carry out the "trick" element. In continental Europe, where the commerce-driven importation of Halloween is seen with more skepticism, numerous destructive or illegal "tricks" and police warnings have further raised suspicion about this game and Halloween in general.
In Ohio, Iowa, and Massachusetts, the night designated for Trick-or-treating is often referred to as Beggars Night.
Part of the history of Halloween is Halloween costumes. The practice of dressing up in costumes and begging door to door for treats on holidays goes back to the Middle Ages, and includes Christmas wassailing. Trick-or-treating resembles the late medieval practice of "souling," when poor folk would go door to door on Hallowmas (November 1), receiving food in return for prayers for the dead on All Souls Day (November 2). It originated in Ireland and Britain, although similar practices for the souls of the dead were found as far south as Italy. Shakespeare mentions the practice in his comedy The Two Gentlemen of Verona (1593), when Speed accuses his master of "puling [whimpering, whining], like a beggar at Hallowmas."
Yet there is no evidence that souling was ever practiced in America, and trick-or-treating may have developed in America independent of any Irish or British antecedent. There is little primary Halloween history documentation of masking or costuming on Halloween in Ireland, the UK, or America before 1900. The earliest known reference to ritual begging on Halloween in English speaking North America occurs in 1911, when a newspaper in Kingston, Ontario, near the border of upstate New York, reported that it was normal for the smaller children to go street guising (see below) on Halloween between 6 and 7 p.m., visiting shops and neighbors to be rewarded with nuts and candies for their rhymes and songs. Another isolated reference appears, place unknown, in 1915, with a third reference in Chicago in 1920. The thousands of Halloween postcards produced between the turn of the 20th century and the 1920s commonly show children but do not depict trick-or-treating. Ruth Edna Kelley, in her 1919 history of the holiday, The Book of Hallowe'en, makes no mention of such a custom in the chapter "Hallowe'en in America." It does not seem to have become a widespread practice until the 1930s, with the earliest known uses in print of the term "trick or treat" appearing in 1934, and the first use in a national publication occurring in 1939. Thus, although a quarter million Scots-Irish immigrated to America between 1717 and 1770, the Irish Potato Famine brought almost a million immigrants in 1845-1849, and British and Irish immigration to America peaked in the 1880s, ritualized begging on Halloween was virtually unknown in America until generations later.
Trick-or-treating spread from the western United States eastward, stalled by sugar rationing that began in April 1942 during World War II and did not end until June 1947.
Early national attention to trick-or-treating was given in October 1947 issues of the children's magazines Jack and Jill and Children's Activities, and by Halloween episodes of the network radio programs The Baby Snooks Show in 1946 and The Jack Benny Show and The Adventures of Ozzie and Harriet in 1948. The custom had become firmly established in popular culture by 1952, when Walt Disney portrayed it in the cartoon Trick or Treat, Ozzie and Harriet were besieged by trick-or-treaters on an episode of their television show, and UNICEF first conducted a national campaign for children to raise funds for the charity while trick-or-treating.
Trick-or-treating on the prairie. Although some popular histories of Halloween have characterized trick-or-treating as an adult invention to re-channel Halloween activities away from vandalism, nothing in the historical record supports this theory. To the contrary, adults, as reported in newspapers from the mid-1930s to the mid-1950s, typically saw it as a form of extortion, with reactions ranging from bemused indulgence to anger. Likewise, as portrayed on radio shows, children would have to explain what trick-or-treating was to puzzled adults, and not the other way around. Sometimes even the children protested: for Halloween 1948, members of the Madison Square Boys Club in New York City carried a parade banner that read "American Boys Don't Beg."
Source: http://www.halloweenhistory.org/
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